http://molecule.nl/baekdal/ Baekdal geeft de mogelijkheid betaalde artikelen te delen, molecule.nl/baekdal zoekt deze links op twitter en slaat deze op, en geeft deze als overzicht terug op http://molecule.nl/baekdal/ NL-nl Thu, 09 Apr 2026 12:06:30 +0200 Thu, 09 Apr 2026 12:06:30 +0200 http://blogs.law.harvard.edu/tech/rss molecule.nl/baekdal/ https://baekdal.com/analytics/a-guide-to-analytics-for-independent-journalists/6F3ABB3ADCF049BEB32811C8F402BFA9F52E900C90C200C54DB76667FD7566CD When you are an independent publisher, analytics can sometimes be tricky because we don't enough data to work with. https://baekdal.com/analytics/a-guide-to-analytics-for-independent-journalists analytics Sat, 21 Nov 2020 20:10:02 +0100 https://baekdal.com/trends/how-publishers-could-organize-working-from-home-after-covid19/D7052EA2A89C4D3FA2FD460E4E6BDE073632A61A67D4891E369DD11452C5E78C COVID-19 has forced many publishers to work remotely, but here is how people do it real time. https://baekdal.com/trends/how-publishers-could-organize-working-from-home-after-covid19 trends Wed, 04 Nov 2020 21:55:03 +0100 https://baekdal.com/strategy/what-tactics-should-independent-journalists-know-before-starting-something-new/EC63ADABDEB74DA089AA38247E9E2F4F4743B72B78E5902F470EE22563D6F89D What tactics should independent journalists focus on? https://baekdal.com/strategy/what-tactics-should-independent-journalists-know-before-starting-something-new strategy Mon, 26 Oct 2020 13:10:03 +0100 https://baekdal.com/strategy/what-business-model-should-independent-journalists-and-creators-use/49B387328C34470097B5A92D81DDBF23B89B4BA2C98B6869DA809E105ED9BD9F?fbclid=IwAR1YdP1vXE5hVCw-bEuY2wtSBFzhJZ78B_9tX-5PsJoWgPEiLMGadkNSOsk The trend of independent media has never been stronger, but what exactly should your strategy be? https://baekdal.com/strategy/what-business-model-should-independent-journalists-and-creators-use strategy Fri, 23 Oct 2020 17:30:03 +0200 https://baekdal.com/monetization/why-is-it-important-that-we-do-not-give-news-away-for-free-during-a-crisis/CDA231A0C84544519403DBA48B29802B2521F50F56C3780D258CC00341B4D67B Many newspapers have opened up their paywalls because of the pandemic. But this is a bad idea. https://baekdal.com/monetization/why-is-it-important-that-we-do-not-give-news-away-for-free-during-a-crisis monetization Fri, 02 Oct 2020 08:25:02 +0200 https://baekdal.com/strategy/how-we-are-using-polls-the-wrong-way/08F0EB2F02C248F9AF00F73E6F7220FB5854C83C89F6013A581FF33674E7A90E Every time there is an election, the newspaper spend considerable time reporting about the polls, but they are not what they appear to be. https://baekdal.com/strategy/how-we-are-using-polls-the-wrong-way strategy Thu, 24 Sep 2020 21:25:03 +0200 https://www.baekdal.com/podcast/episode-010-covering-the-elections-from-the-perspective-of-a-media-analyst/B380FDADEBAC46108E4B9407E03704F8C3FFE91D06B9667F16AE019F629A78AF What if we approach election coverage from a completely different perspective? https://www.baekdal.com/podcast/episode-010-covering-the-elections-from-the-perspective-of-a-media-analyst podcast Wed, 09 Sep 2020 16:30:02 +0200 https://baekdal.com/strategy/defining-journalistic-objectivity-being-biased-towards-the-facts/24CB6BB7F4714D3684D528D16C7162D203F8754E5F817C63DB75DDD19D36E646# People often talk about the objectivity of the press, but few understand what that really means. https://baekdal.com/strategy/defining-journalistic-objectivity-being-biased-towards-the-facts strategy Mon, 29 Jun 2020 22:50:02 +0200 https://baekdal.com/strategy/so-you-want-to-start-a-new-magazine-good-idea/9C434862E98648F1A6175654B5FAC1282521F50F56C3780D258CC00341B4D67B This is a good time to start a new magazine https://baekdal.com/strategy/so-you-want-to-start-a-new-magazine-good-idea strategy Tue, 09 Jun 2020 10:25:02 +0200 https://www.baekdal.com/strategy/completely-redefining-the-purpose-of-local-news/0B89DC4813ED4DEE8DE34F8820337A6E1410E49E45B2679C147BB99230A3C56A https://www.baekdal.com/strategy/completely-redefining-the-purpose-of-local-news strategy Mon, 01 Jun 2020 22:20:02 +0200 https://baekdal.com/monetization/what-will-happen-to-publishers-after-covid19/70B8A71BA284439EBE0679C81F5D22521410E49E45B2679C147BB99230A3C56A Publishers are obviously worried about how COVID-19 will impact them, but what is the long-term outlook? https://baekdal.com/monetization/what-will-happen-to-publishers-after-covid19 monetization Mon, 18 May 2020 01:15:03 +0200 https://www.baekdal.com/trends/the-scam-that-is-ad-profiling-and-targeting/B2197D43ED194F54973487215DC3C4551410E49E45B2679C147BB99230A3C56A Ad tech promises to deliver better ads to you, but their profiling does the opposite. https://www.baekdal.com/trends/the-scam-that-is-ad-profiling-and-targeting trends Mon, 11 May 2020 13:30:03 +0200 https://baekdal.com/trends/how-audio-is-becoming-the-third-great-format-for-publishers/80AE2485F38544C3959E6200E1F55B9E9ADD6C87CBE2585B0FD14820DF87397C Audio is beginning to look like video. A format that is used everywhere. https://baekdal.com/trends/how-audio-is-becoming-the-third-great-format-for-publishers trends Tue, 25 Feb 2020 23:15:02 +0100 https://www.baekdal.com/trends/what-if-quality-journalism-isnt/10C3F189EE6048BBB4D5CB448CE6F069DAC6C08B6F9E7F72EF24FC33EAC1F946 https://www.baekdal.com/trends/what-if-quality-journalism-isnt trends Mon, 03 Feb 2020 13:25:05 +0100 https://baekdal.com/trends/the-scam-that-is-ad-profiling-and-targeting/B2197D43ED194F54973487215DC3C4551410E49E45B2679C147BB99230A3C56A Ad tech promises to deliver better ads to you, but their profiling does the opposite. https://baekdal.com/trends/the-scam-that-is-ad-profiling-and-targeting trends Thu, 23 Jan 2020 00:15:02 +0100 https://baekdal.com/strategy/the-big-macro-changes-that-define-2020-and-beyond-for-publishers/0E3C1AA674844EBFA20E452E39401A3E5FF1C78C50AC9594F1887947015434F5 What are the big trends to focus on in 2020? What do they mean for us? And what should we do about them? https://baekdal.com/strategy/the-big-macro-changes-that-define-2020-and-beyond-for-publishers strategy Fri, 27 Dec 2019 11:45:02 +0100 https://www.baekdal.com/strategy/advertising-in-a-nonpersonally-targeted-world/DB326802A2164BFAB5163B704A5D64C2846DEC84383980B12385F24766FB4998 We are moving into a new era for privacy and advertising, so how should we think about this? https://www.baekdal.com/strategy/advertising-in-a-nonpersonally-targeted-world strategy Thu, 28 Nov 2019 17:55:02 +0100 https://baekdal.com/monetization/premium-podcast-monetization-strategies-explained/A2C386D7E7F04019AA7CC2F732B3EAFF0309D38D34A1568B036AA88129F2B45F The market for podcasts is growing, but we still haven't found a good way to do premium podcasts https://baekdal.com/monetization/premium-podcast-monetization-strategies-explained monetization Thu, 21 Nov 2019 20:55:02 +0100 https://baekdal.com/trends/publishers-you-need-to-think-like-fashion-companies/D3801B4C17E644FC9DA428B4F265ED4914A9865F6A928D74EC86EEE20E47F757 Will we ever have too many media subscriptions? In short no. https://baekdal.com/trends/publishers-you-need-to-think-like-fashion-companies trends Fri, 15 Nov 2019 17:20:03 +0100 https://www.baekdal.com/strategy/the-inside-look-at-zetlands-shift-to-audio/1492D3B5775D4606942E305021A436943632A61A67D4891E369DD11452C5E78C The Danish newspaper Zetland has managed to turn audio into a very successful feature. Here is the inside story about how they did it. https://www.baekdal.com/strategy/the-inside-look-at-zetlands-shift-to-audio strategy Fri, 04 Oct 2019 22:40:02 +0200 https://baekdal.com/podcast/episode-009-the-future-of-interactive-tv-and-more/FB3F718F18D74D39BFD2AFAF8404F38E5854C83C89F6013A581FF33674E7A90E Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV? https://baekdal.com/podcast/episode-009-the-future-of-interactive-tv-and-more podcast Sat, 14 Sep 2019 13:50:02 +0200 https://baekdal.com/trends/what-really-happened-to-publishers-when-google-entered-the-market/1B622E7943914FB48E6459CC5C8936BECFB5B97A5E8D6E61DE13EB22DFB0E835 The fight between publishers and Google has come to the US, but it's a fight that you cannot win. https://baekdal.com/trends/what-really-happened-to-publishers-when-google-entered-the-market trends Mon, 24 Jun 2019 08:15:03 +0200 https://baekdal.com/strategy/the-inside-look-at-zetlands-shift-to-audio/1492D3B5775D4606942E305021A436942212AC5C15608CAD3D08848065325E02 The Danish newspaper Zetland has managed to turn audio into a very successful feature. Here is the inside story about how they did it. https://baekdal.com/strategy/the-inside-look-at-zetlands-shift-to-audio strategy Fri, 07 Jun 2019 21:40:03 +0200 https://baekdal.com/analytics/machine-learning-is-like-blackmagic-for-publishers/A777DA5B572E471E889CDBFC46E3A6EABF26156CCDD35608C44F71CEBDAE2763 The potential with machine learning is amazing, but it's not enough to identify a result. We also need to be able to do something about it. https://baekdal.com/analytics/machine-learning-is-like-blackmagic-for-publishers analytics Tue, 16 Apr 2019 18:55:05 +0200 https://baekdal.com/analytics/dwell-time-watch-time-and-the-new-world-of-audience-analytics/F22A528E60194ABA95263779F76FFFDDAE71601BBCC80153B99E26BDACFD7218 Time is such a critical metric for publishers, but it's also a very complicated one. https://baekdal.com/analytics/dwell-time-watch-time-and-the-new-world-of-audience-analytics analytics Thu, 04 Apr 2019 21:05:02 +0200 https://www.baekdal.com/monetization/publishers-ecommerce-and-affiliate-revenue-the-guide/5011CB7942C24A81894DAB791682C1542521F50F56C3780D258CC00341B4D67B Publishers are focusing more and more on ecommerce and affiliated revenue. But what are the key things to consider first? https://www.baekdal.com/monetization/publishers-ecommerce-and-affiliate-revenue-the-guide monetization Sat, 16 Mar 2019 16:20:03 +0100 https://baekdal.com/analytics/advertising-analytics-is-from-mars-subscriber-analytics-is-from-venus/A45F7F5E4E344C16893C793F3E123341B653746DD71B573AC526086CEB6D9778 When you are monetized by advertising, you tend to favor the least valuable metrics, but when you are focusing on subscriptions that changes to the most valuable metric. https://baekdal.com/analytics/advertising-analytics-is-from-mars-subscriber-analytics-is-from-venus analytics Sun, 10 Mar 2019 20:35:02 +0100 https://baekdal.com/strategy/redefining-relevance-the-circles-of-media/5130A91EDF8D4D229C6FD506466B06A60D67DE3237205A1DC835B49C73FFE72B The digital world has dramatically change way people think about relevancy. It's not longer what impacts the most people. https://baekdal.com/strategy/redefining-relevance-the-circles-of-media strategy Tue, 22 Jan 2019 13:55:03 +0100 https://baekdal.com/trends/the-media-trends-to-care-about-in-20192024/7426CD95324746E78BF4D356F67D0A43D4AAF02E17C0778A27BF120A730B89BA What are the most important trends to focus on for publishers in 2019 and forward? https://baekdal.com/trends/the-media-trends-to-care-about-in-20192024 trends Wed, 09 Jan 2019 19:25:03 +0100 https://baekdal.com/monetization/a-look-at-the-correspondents-crowdsourcing-campaign/AD28F4A830CF429AA19966A86DAA1E46C373C08E21AC54720E890191BD9EC453 A deep dive into the data behind The Correspondent's crowdsourcing campaign. https://baekdal.com/monetization/a-look-at-the-correspondents-crowdsourcing-campaign monetization Wed, 09 Jan 2019 15:40:02 +0100 https://baekdal.com/monetization/the-path-to-lifetime-value-for-publishers/90ee4b0b040241e8be4698bc3bdd62e936d6791aa155925f4c49c0b8168562e8 Getting people to pay for content has very little to do with the price and much more about how you get to the point. https://baekdal.com/monetization/the-path-to-lifetime-value-for-publishers monetization Wed, 14 Nov 2018 19:15:02 +0100 https://www.baekdal.com/monetization/metered-hybrid-closed-donated-shared-what-paywall-works-the-best/8B571E7D7BD14F829A2467243CE7073229DCEFA2B6FB6D480E3D332088F8E65F Let's take a deep dive into the complex world of paywalls. https://www.baekdal.com/monetization/metered-hybrid-closed-donated-shared-what-paywall-works-the-best monetization Wed, 17 Oct 2018 15:45:02 +0200 https://www.baekdal.com/trends/why-dont-print-readers-show-up-in-digital/06A336E4A50F48288BF8D6C1BCF4929018CBDEF1A5EA5C379D2C221977E7D54E When a newspaper stop publishing in print, they hope that people will just switch to digital. In reality, it's much more complicated. https://www.baekdal.com/trends/why-dont-print-readers-show-up-in-digital trends Wed, 17 Oct 2018 13:20:03 +0200 https://baekdal.com/trends/why-dont-print-readers-show-up-in-digital/06A336E4A50F48288BF8D6C1BCF4929092F2357CC711581B0E05E6D4724128A4 When a newspaper stop publishing in print, they hope that people will just switch to digital. In reality, it's much more complicated. https://baekdal.com/trends/why-dont-print-readers-show-up-in-digital trends Wed, 17 Oct 2018 12:40:03 +0200 https://baekdal.com/analytics/everyone-measures-conversions-the-wrong-way-lets-fix-that/F5122C24E2104D6AA4E271AB4171C114AE71601BBCC80153B99E26BDACFD7218 Everyone talks about conversion rates, but that often doesn't tell you anything about how well you are converting people. Let's talk about conversion value. https://baekdal.com/analytics/everyone-measures-conversions-the-wrong-way-lets-fix-that analytics Mon, 01 Oct 2018 18:50:04 +0200 https://baekdal.com/monetization/the-digital-publishers-guide-to-growth/0E45352923784DF1A2508F922BFF2BD136D6791AA155925F4C49C0B8168562E8 Publishers need three types of growth. Slow growth, fast growth and growth tactics. And each solves a different problem. https://baekdal.com/monetization/the-digital-publishers-guide-to-growth monetization Wed, 29 Aug 2018 01:30:03 +0200 https://www.baekdal.com/strategy/my-advice-to-boston-globe-you-need-more-than-reinvention/0EDC4E246BAE4F3882BDBF6667151C0A36D6791AA155925F4C49C0B8168562E8 https://www.baekdal.com/strategy/my-advice-to-boston-globe-you-need-more-than-reinvention strategy Mon, 27 Aug 2018 21:30:03 +0200 https://baekdal.com/strategy/how-to-save-local-newspapers-get-rid-of-the-newspapers/06A20E6B019246B2A226F97B9040EB54BEA4A86F4D7C5D50CD02DA11CEA9D724 Local news is incredibly important, but there is a difference between what we call local journalism and the actual product of a local newspaper. https://baekdal.com/strategy/how-to-save-local-newspapers-get-rid-of-the-newspapers strategy Mon, 13 Aug 2018 14:05:03 +0200 https://baekdal.com/strategy/completely-rethinking-the-advertising-model-for-the-post-gdpr-world/082A9A60C07E4001A260175A68DABEB30D67DE3237205A1DC835B49C73FFE72B The advertising is slowly slipping away from publishers, so what do we do to change that? https://baekdal.com/strategy/completely-rethinking-the-advertising-model-for-the-post-gdpr-world strategy Fri, 22 Jun 2018 17:20:03 +0200 https://baekdal.com/_list/9559235E-0A5B-4A34-9448-9E1131BC2AAF/monetization/the-updated-and-scary-circulation-and-revenue-figures-for-newspapers/ Pew Research Center released it's latest Newspaper Factsheet, but the data is a bit misleading. Here is what happens when you account for population and inflation. https://baekdal.com/_list/9559235E-0A5B-4A34-9448-9E1131BC2AAF _list Wed, 20 Jun 2018 08:10:03 +0200 https://www.baekdal.com/strategy/the-future-of-curation-the-wedding-planner-for-publishers/9966DE0228174210B527F9E5CB77BC0814A9865F6A928D74EC86EEE20E47F757 How we can rethink the role of curation to be more than just a filter. https://www.baekdal.com/strategy/the-future-of-curation-the-wedding-planner-for-publishers strategy Mon, 04 Jun 2018 21:45:02 +0200 https://baekdal.com/strategy/a-guide-to-journalists-thinking-about-starting-an-individual-media-company/705D9BF0BDC9434B86A29CDDA5D3613B25C5680FF044814E3B38B9A7057451D7 What do you need to consider as a journalist if you are dreaming of starting your own individual media company? https://baekdal.com/strategy/a-guide-to-journalists-thinking-about-starting-an-individual-media-company strategy Wed, 09 May 2018 00:50:07 +0200 https://baekdal.com/strategy/putting-gdpr-into-action-for-publishers/A13824309DBE48DC90327B1F2CE8920C92F2357CC711581B0E05E6D4724128A4 Why publishers shouldn't rely on consent dialog boxes, but need to rethink their overall structure. https://baekdal.com/strategy/putting-gdpr-into-action-for-publishers strategy Wed, 25 Apr 2018 17:15:05 +0200 https://baekdal.com/strategy/publishers-need-to-rethink-how-they-define-trust/055CAAE7FFC0481483A49069CAD620AD2926C47773D37C4215B6931C732047C6 Most publishers define trust in terms of facts, but real trust is about value. https://baekdal.com/strategy/publishers-need-to-rethink-how-they-define-trust strategy Thu, 29 Mar 2018 18:05:05 +0200 https://baekdal.com/monetization/metered-hybrid-closed-donated-shared-what-paywall-works-the-best/8B571E7D7BD14F829A2467243CE707322005C3D823706653005CCC84E296988 Let's take a deep dive into the complex world of paywalls. https://baekdal.com/monetization/metered-hybrid-closed-donated-shared-what-paywall-works-the-best monetization Tue, 13 Mar 2018 14:00:10 +0100 https://baekdal.com/analytics/a-deep-dive-into-the-future-of-subscriber-analytics/A1CC68A1712B4F9E92642528CE46EFF2971A0A930C8150E6BFAFFEF4B6652EAB How subscriber analytics is moving from looking at metrics to identifying patterns. https://baekdal.com/analytics/a-deep-dive-into-the-future-of-subscriber-analytics analytics Thu, 08 Mar 2018 12:15:17 +0100 https://baekdal.com/strategy/publishers-and-micropayments-we-completely-miss-the-point/70FCFABCCC5849BCBA6C642E91A1F703AE71601BBCC80153B99E26BDACFD7218 https://baekdal.com/strategy/publishers-and-micropayments-we-completely-miss-the-point strategy Thu, 08 Mar 2018 11:25:08 +0100 https://www.baekdal.com/insights/redefining-how-we-talk-about-and-categorize-the-media/0DEABADE651E4A25B67AB71F9D195A8379E0C58EF276877AE66CAF1779DAA7AF We are moving into a new era of media where the old definition of 'the media' no longer makes any sense, both in terms of who is what and in terms of how we define the editorial strategies and monetization models. Thomas Baekdal https://www.baekdal.com/insights/redefining-how-we-talk-about-and-categorize-the-media insights Thu, 08 Feb 2018 19:40:08 +0100 https://www.baekdal.com/insights/the-usefulness-of-realtime-analytics/0AAF1E307D2040F49782EDFC89C410E13FCCC8B9CC945CFE993E5E78F6798A85 Real-time analytics is one of those areas of analytics that is both intriguing and wildly confusing. It's fascinating to see how your traffic flows, especially during peaks, and yet, how can we use it for anything? Thomas Baekdal https://www.baekdal.com/insights/the-usefulness-of-realtime-analytics insights Mon, 05 Feb 2018 23:45:05 +0100 https://www.baekdal.com/insights/a-guide-to-pricing-strategies-for-a-sport-site/5E097F65DB1C480B8864690208EC13F1FD60590AABB79042A88D15ACFBEC6107?utm_content=buffer34e62&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer The digital world has opened up many new ways of defining your publishing model and one of the clearest examples of this is when we look at sports sites. Thomas Baekdal https://www.baekdal.com/insights/a-guide-to-pricing-strategies-for-a-sport-site insights Tue, 30 Jan 2018 18:50:07 +0100